eeGeo Participates in Dundee Design Festival

By Anam Zahid on 20th July 2016 |

eeGeo recently took part in the Dundee Design Festival at the end of May.  The festival was organized after Dundee was awarded ‘City of Design’ status by UNESCO (United Nations Educational, Scientific and Cultural Organization), one of only 22 cities around the world and the only one in the UK to be awarded the honor. The goal of the festival was to showcase the breadth and depth of talent comprising Dundee’s design community.

At eeGeo, we were proud to participate in this spectacular event where we exhibited our Indoor and Outdoor maps in custom built wooden display kiosks. The festival garnered a huge crowd and eeGeo’s stall was a big hit with visitors.

Anna Day, Head of UNESCO Dundee commented, “The eeGeo app was one of the highlights of the Dundee Design Festival. It was a great example of the innovative and exciting digital work happening here in the city. Our visitors raved about it and we hope it provided a positive platform for the eeGeo team”.

We used the Design Festival as an opportunity to conduct a ‘Guerrilla’ user test, aimed at evaluating the User Experience of eeGeo Indoor Maps. The test revealed that an overwhelming majority of participants were able to use eeGeo Indoor maps without any instruction and the majority of participating groups considered our apps very useful in an event situation.

Excerpts of the test results are shown below:




DDF_General Feedback

We are delighted with the phenomenal response we received at the festival. We would like to extend our thanks to all the kind visitors who participated in our research. At eeGeo we are committed to user-centric product design and are actively incorporating all the feedback we received at the festival to the next iteration of interface and information design.

Look out for future opportunities to get involved and help inform the design of our 3D maps!

Anam Zahid

Anam Zahid is a Social Media Manager and is based in Lahore, Pakistan.

Follow @Anam on twitter


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